I would not consider myself cheap per se, but when you start seeing words like "Deconstructed", "Foraged", "Aioli", "fresh cracked pepper", "buttermilk-soaked", in an otherwise quaint little town's downtown restaurants, then you get the picture.. it becomes a bit annoying.
Take for example, this "Menu" item:
Pâté of roasted indigenous legumes, paired with a compote of seasonal berries, served on hearty sprouted wheat bread.
You realize that the above just means Peanut Butter and Jelly Sandwich.
So why the pompous name then, well, a PBJS will set you back, say 3 bucks, whereas our hearty wheat bread option can ring up to 6, or 7 dollars a piece, a nice 100%+ markup for fancy words, sacré Bleu!!.
Up-selling in the restaurant industry is a huge industry in and on itself, and apparently it works, it just doesn't for me.
But I will give all other small-town folkspeople like me a gift, go ahead and open your own restaurant, and run my amazing "Fancy Menu Generator" get your menu, and slap on it an outrageous price on its items, you can't go wrong, so here it is: